Do you see yourself combining hands-on marketing execution with team leadership, driving profitable growth and strengthening the digital and omnichannel presence in a Nordic retail environment?

TOOLS Finland Oy is looking for a Marketing & E-Commerce Manager to lead the combined marketing and e-commerce function in Finland. This is a key leadership role with responsibility for the overall digital sales and marketing, and for driving profitable growth.

In this role, you will combine strategic thinking with hands-on execution while strengthening both local operations and Nordic collaboration. You will work closely with Sales, Category Management, partners, and colleagues in other countries to build a seamless and consistent customer journey.

Basic information

• Office location: Konala, Helsinki.

• Work model: Predominantly on-site. One agreed remote day per week.

• Travelling: Occasional Nordic meetings (maximum approx. 3 per year) and occasional fairs or events.

• Employment type: Permanent, full-time role.

• Preferred start: As soon as possible.

Organisation

The role is part of a multi-functional organisation of approximately 30 professionals. You will lead a team of three marketing and e-commerce specialists and work closely with sales, category management, Nordic teams, and selected external partners. The role requires hands-on leadership, clear prioritisation, and strong cross-functional collaboration.

Objective

As the Marketing and E‑Commerce Manager, you will be responsible for the comprehensive development and performance of the e‑commerce and marketing functions in a practical and goal‑oriented manner. Your task is to ensure that the online store functions as an effective sales channel and that marketing activities concretely support sales growth and profitability in line with the Group’s goals and guidelines.

Key activities and responsibilities

• Lead, coach, and support the marketing & e-commerce team

• Develop e-commerce and marketing in line with the company’s objectives

• Develop e-commerce content, campaigns, visibility, and conversion performance

• Plan, execute, and monitor digital marketing activities across channels

• Analyze customer and sales data to drive continuous development initiatives

• Monitor budgets and KPIs to ensure performance and profitability

• Prepare, implement, and follow up on the marketing and media plan

• Execute annual and partner campaign plans

• Coordinate and collaborate with media agencies and other external partners

• Collaborate closely with sales, internal teams, partners, and group stakeholders

• Define and prioritize e-commerce development needs

• Implement new digital tools, methods, and ways of working

• Act as a marketing and e-commerce expert and provide support across the organization

Who we are looking for

Knowledge, skills and experience:

• Hands-on experience in digital marketing and e-commerce

• Experience in omnichannel B2B business (B2C experience also relevant)

• Experience in monitoring and developing marketing performance and KPIs

• At least 3–5 years of leadership experience

• Ability to work in a matrix and Nordic organisation

• Experience working in a hands-on environment with multiple priorities

• Strong collaboration and communication skills in Finnish and English

Personal qualities:

• Proactive and self-driven

• Strong analytical thinking skills

• Structured and able to prioritise effectively

• Development-oriented and solution-focused

• Able to say no constructively when needed

• Coaching-oriented leadership style

• Ability to combine operational execution with business-level thinking

What Alligo offers you?

This role offers broad responsibility and visibility across marketing and e-commerce in a Nordic organisation, with strong local ownership and a genuine opportunity to influence how marketing and digital sales are developed in Finland. You will play a central role in strengthening brand awareness, developing own digital channels, improving marketing automation utilisation, and enhancing cross-Nordic collaboration. Clear goals combined with the freedom to influence your own work create a strong foundation for impact.

At Alligo, daily work is guided by the values of cooperation, expertise, and commitment. The culture is characterized by openness, approachability, and a shared commitment to achieving goals together and keeping things straightforward. Alligo offers a stable working environment, a competitive monthly salary, company-wide bonus, phone benefit and optional car benefit (taxable value deducted from total salary), employee discount, comprehensive occupational healthcare, and well-being benefits (ePassi).

Are you interested in this position?

Apply by March 17th, 2026, by submitting your CV and salary request via the provided link. For more information about the position, please contact Avila's recruitment consultant Veronika Helenius, veronika.helenius@avila.fi.

Alligo Group is a leading Nordic supplier and distributor of workwear, personal protective equipment, tools, and related supplies for professional customers. The Group was formed in 2020 through the merger of the long-established companies Swedol and TOOLS and is listed on the Stockholm Stock Exchange. Tools Finland Oy is part of the Alligo Group and represents the Group’s operations in Finland. Alligo employs approximately 400 people in Finland and has 44 stores locally.

Everything starts with professionals. At Alligo and its companies, daily work is guided by commitment, collaboration, and a strong sense of responsibility. The organisation works efficiently and values a simple, straightforward way of working. Alligo has ambitious goals and a strong drive to get things done, while supporting people in succeeding together. The way of working is characterized by openness, approachability, and transparency, with room for humour and enjoyment in a manner that respects individuality and allows everyone to be themselves — every day.