Do you see yourself building a new AI Data Center business in Europe, opening doors with hyperscalers and critical-power partners, and helping shape the offering before it reaches the market?

Efore is looking for a Sales Director, AI Data Center to lead its AI Data Center and Critical Power business across Europe. This is a new, business-critical role focused on creating the market, building strategic customer relationships and converting them into significant long-term business opportunities.

This is a true hunter role with broad commercial ownership. You will lead customer engagement from opportunity identification through contract award, while working closely with Product Management and R&D to ensure the developing offering responds to real customer and industry requirements.

Basic information

• Office location: Espoo, Finland.

• Work model: Efore Finland currently follows one remote day per week; flexibility can be discussed.

• Travelling: Frequent international travel, particularly during the first year; focus mainly on the Nordics, with meetings and industry events across Europe.

• Reports to: Winston Qiu, CEO of Efore Finland Oy.

• Employment type: Permanent position.

Objective

As Sales Director, AI Data Center, your primary objective is to establish and scale Efore’s AI Data Center and Critical Power business in Europe by creating strategic customer relationships, opening new opportunities and converting them into major system-level deals.

A key near-term goal is to secure one or two customers within two years and establish strong references in the Finnish data-center market. At the same time, you will bring customer and industry requirements into product development before the 2027 launch, directly influencing the future offering.

Key activities and responsibilities

• Develop and execute the business strategy for AI Data Center and Critical Power markets across Europe

• Build long-term relationships with hyperscalers, colocation providers, UPS manufacturers, EPC contractors and AI infrastructure companies

• Identify and develop new business opportunities and lead customer engagement from opportunity identification through contract award

• Develop executive-level customer relationships and strategic partnerships

• Work closely with Product Management and R&D to define future product roadmaps and feed customer and industry requirements into development

• Support major RFQs, technical workshops and commercial negotiations

• Represent Efore at international exhibitions, trade shows and industry conferences

• Achieve annual sales, profitability and market-development targets

• Open doors and acquire new business, while delegating follow-up work to the Business Development Manager where appropriate

• Build Efore’s market position and customer references in the rapidly developing European AI Data Center ecosystem

Who we are looking for

The role requires a senior commercial professional who combines strong sales capability with established industry connections, deep customer insight and a proven ability to turn strategic relationships into long-term business opportunities.

Knowledge, skills and experience

• Bachelor's degree or above

• Minimum 10 years of experience in ICT, Data Center, Critical Power or Energy Storage industries

• Established relationships with hyperscalers, colocation providers, UPS manufacturers, EPC contractors or AI infrastructure companies

• Strong network with key decision-makers and demonstrated ability to convert relationships into business opportunities

• Proven track record of winning strategic projects with contract values exceeding USD 10 million

• Strong strategic thinking, business development and negotiation skills

• Existing networks within the AI Data Center ecosystem are considered a significant advantage

• Fluency in Finnish and English; Swedish is an advantage; willingness to travel internationally

What Efore offers you?

This role offers a rare opportunity to build a new European AI Data Center and Critical Power business from the ground up, in a market that is expanding rapidly and where Efore is bringing a new integrated power and energy-storage offering to customers.

The position combines strategic market creation, executive-level customer work and direct influence on product development. Rather than inheriting an established territory, you will define the commercial approach, help shape the product before launch and create customer references that can become the foundation for Efore’s long-term growth in the segment.

Efore offers:

• A genuine European market-building mandate with significant ownership and visibility

• Direct access to strategically important customers including hyperscalers, UPS manufacturers, EPC contractors and infrastructure partners

• Opportunity to work on large, system-level opportunities and strategic projects

• Direct influence on both revenue development and the future product roadmap

• A differentiated integrated offering combining cabinets, batteries and power systems

• Close collaboration with senior leadership, R&D and technical experts in Finland and China

• An international role with industry events, customer meetings and travel across the Nordics and Europe

• A rapidly growing AI Data Center market with major new investments in the Nordics

• A platform backed by decades of Finnish power-electronics expertise and global capabilities

• Opportunity to shape a new team, including a Business Development Manager and planned support resources

• A role that combines commercial strategy, customer development and product direction

• The chance to establish Efore's first AI Data Center customer references, with an initial focus on Finland

• Annual wellbeing and leisure benefit (€400)

• Edenred lunch benefit, with Efore covering 25% of the €14 daily lunch allowance

• Comprehensive occupational healthcare

Did we spark your interest?

We would love to hear from you! Please submit your application via the link by September 6th, 2026. We will be looking to start the interviews already during the application period.

This is a permanent position where you will be employed by Efore. The recruitment process is carried out in cooperation with Avila. For more information on the position, please contact Veronika Helenius, veronika.helenius@avila.fi.

Efore is a Finnish energy technology company with nearly 50 years of experience in designing, developing and manufacturing power and energy solutions. Founded in 1975 in Saarijärvi, Finland, the company has grown into an international organisation serving customers worldwide. Efore is headquartered in Espoo, Finland, with sales, marketing and R&D activities across Europe and China. Since late 2019, Efore has been part of Shenzhen Kexin Communication Technologies Co. Ltd, strengthening its international reach, R&D capabilities and manufacturing resources.

Efore specialises in energy storage systems, lithium batteries and power solutions for demanding applications. Its portfolio includes batteries, power systems and equipment cabinets, and the company can combine cabinets, batteries and power systems into integrated solutions. Efore has delivered more than 10 million customised power supplies globally and continues to invest in lithium battery, energy-storage and reliable power technologies, including its expansion into the AI Data Center and Critical Power market.