Do you see yourself shaping the future of a leading Nordic brand through inspiring leadership, collaboration, and a commitment to lasting customer success?

Orthex is looking for a results-oriented and hands-on Sales Manager to lead and grow its business in Finland and the Baltic countries. The company’s philosophy is to help customers profitably grow their business with Orthex, as the customer’s success directly strengthens Orthex’s own performance and market position. This is a key commercial and leadership role, responsible for market development, key customer relationships, and team management. The position offers the opportunity to manage Orthex’s second-largest market and drive new growth in the Baltics.

Basic information

• Location: Espoo HQ, Suomalaistentie 7
• Work model: Hybrid (up to 2 remote days per week)
• Travel: Limited overnight travel (approx. 10–20 nights/year)
• Employment type: Permanent, full-time position
• Preferred start: As soon as possible (flexible for notice period)

Team
Sales Manager, Finland & Baltics is part of the Nordic sales organization and reports to the Sales Director based in Copenhagen. The role leads a team of three Key Account Managers in Espoo, with additional indirect reports. The position requires a visible and collaborative leader who supports daily sales activities and fosters close cooperation across internal functions and key retail customers.

Key responsibilities and main tasks
Team Leadership & Performance Management

• Lead, coach, and develop the Finnish sales team, setting clear objectives and personal development plans.
• Foster a high-performance, collaborative, and customer-centric culture.
• Ensure resource efficiency, clear priorities, and consistent follow-up of goals.
• Conduct regular store checks and provide structured feedback to enhance execution quality.

Commercial Leadership & Market Growth

• Lead and develop sales across Finland and the Baltics, with full P&L responsibility.
• Set strategic and operational sales targets aligned with Orthex’s group objectives.
• Develop annual business plans, budgets, and forecasts; monitor performance and take corrective action as needed.
• Ensure healthy profitability by managing pricing, customer rebates, and payment terms according to company policies.
• Identify and execute growth opportunities, particularly in the Baltic markets.

Customer & Business Development

• Build and nurture long-term partnerships with major retail and e-commerce customers.
• Drive category growth through close collaboration with distributors, partners, and internal teams.
• Lead commercial planning, negotiations, promotions, and new product introductions in line with Orthex’s overall strategy.
• Monitor competitive landscape and propose data-driven business development actions.

Operational & Process Excellence

• Oversee commercial processes in cooperation with Marketing, ensuring timely planning of promotions, launches, and trade communications.
• Ensure accurate forecasting, effective inventory management, and base-business improvement initiatives.
• Utilize CRM (MS Dynamics) and Power BI for performance tracking and decision-making.
• Drive simplification and efficiency by reducing complexity and unnecessary costs.

Who we are looking for
Experience & Skills

• Minimum 5–10 years of proven sales experience in retail, including Key Account Management.
• Minimum 2–3 years of team leadership experience.
• Strong commercial business acumen and experience in business development, budgeting, forecasting, and P&L management.
• Excellent negotiation, communication and relationship-building skills.
• Proficiency in MS Office, Excel, Power BI, and CRM systems (Microsoft Dynamics preferred).
• Fluent in Finnish and English; Swedish is an advantage.

Personal Qualities

• Hands-on, proactive, and results-driven.
• Honesty, integrity, and high morale.
• Analytical and structured, with strong numerical and commercial judgment.
• Excellent leader who fosters teamwork, accountability, and a winning culture.
• Entrepreneurial mindset with the ability to spot and seize opportunities.
• Strong interpersonal skills and empathy toward clients and colleagues.
• Resilience, ambition, and growth mindset.

Why join Orthex
Joining Orthex means becoming part of a market-leading Nordic company that combines commercial success with sustainability and purpose. The company’s strong position in Finland and its ambitious European growth plans offer an exciting opportunity to make a tangible impact on Orthex’s future. As Sales Manager, you will lead one of Orthex’s key markets and play a central role in expanding business across the Baltics — a region with significant potential for growth.

Orthex offers a modern and supportive work culture built on collaboration, transparency, and development. Employees enjoy a healthy work–life balance and the opportunity to grow within a stable, publicly listed company that values initiative, teamwork, and responsibility.

Employee benefits:

• Flexible working hours and the option to work remotely 2 days a week
• Occupational health care provided by Mehiläinen
• ePassi benefits for sports, culture, and well-being
• The opportunity to buy Orthex factory products at staff prices
• A company car benefit with unlimited use available as part of total compensation (optional, if not used, the cash salary is increased by the equivalent value)

Are you interested in this position?
Apply by November 5, 2025, by submitting your CV and salary request via the provided link. This recruitment is handled by Avila Oy.

Orthex Group is a leading Nordic manufacturer of practical and sustainable household products, known for its strong brands such as SmartStore, GastroMax, and Orthex. The Group designs, produces, and markets durable everyday items including storage solutions, kitchenware, and home care products for both consumers and professional use. Headquartered in Espoo, Finland, Orthex Group operates production facilities in Finland, Sweden, and Denmark, and sells its products in more than 40 countries. The Group’s parent company, Orthex Oyj, is publicly listed on Nasdaq Helsinki, reflecting its commitment to transparency, responsible business practices, and sustainable growth.

Working at Orthex means being part of a forward-looking and collaborative organization of nearly 300 professionals that combines an entrepreneurial mindset with a strong commitment to quality, sustainability, and continuous improvement. The company culture emphasizes teamwork, transparency, and professional growth, offering employees the opportunity to make a tangible impact in a business that shapes the everyday lives of millions of consumers.