Arctic GM Experiences traces its roots to an old Lapland family heritage: the founders come from the region and have deep generational ties to the Arctic environment. Motivated by a vision to offer a more authentic, high-quality traveler and employee experience than the more transactional operators, they established Arctic GM to combine tradition, respect for Arctic nature, and superior service. Arctic GM builds on 20 generations of Arctic heritage, with family roots spanning from Rovaniemi in Finland to Tromsø in Norway.

Arctic GM is a rapidly growing tour operator now entering its third fiscal year. Over this period, the company has achieved more than 700% growth, reaching over €4.2 million in revenue.

Arctic GM offers a full range of Arctic experiences, all managed in-house by their own team. The offering includes Northern Lights tours as the company’s flagship product and safaris, such as husky & reindeer safaris, snowmobiling, snowshoeing, ice fishing, canoeing, wilderness expeditions, and guided nature tours.

Arctic GM has earned top-tier recognition internationally. In 2025, the company became the first-ever operator in Lapland to receive the Tripadvisor Best of the Best Award, placing Arctic GM in the top 1% of over 8 million travel companies worldwide.  

We are now seeking a CEO to lead the company through its next phase of high-growth expansion, strengthening the organization, and scale operations across multiple countries. This is a great opportunity to shape the future of a premium, internationally expanding Arctic travel brand combining rapid growth, operational excellence, and the freedom of a family-owned company with full control over its vision.

This role ensures profitability, safety, guest satisfaction, and brand authenticity while leading the company into new markets. The CEO will build a strong director layer, make fast but thoughtful decisions, and thrive in a dynamic, hands-on operational environment. The role is located in the headquarter in Rovaniemi, Valtakatu 26. The role is mostly office-based and requires monthly travel to other sites.

Key activities and objectives

• Lead multi-site operations across Finland, Sweden, and Norway, ensuring robust seasonal workforce planning

• Drive growth in revenue, margin, customer volume, and new destinations

• Strengthen internal structure, processes, systems, compliance, and safety culture

• Build and maintain strategic partnerships (tourism boards, OTA channels, municipalities)

• Oversee guest experience, service quality, and brand positioning

• Develop leadership capabilities and succession in key functions

• Represent the company externally with authorities, media, and partners

• Supporting strong continued growth while protecting and elevating quality

The CEO will strengthen the organization by building key capabilities, ensure that the company maintains its high-quality standards while scaling, and make strategic decisions on where and how to expand sustainably. The role includes preparing the team and structure for increasing business volumes, supporting continued growth in core markets, and laying the groundwork for future international expansion.

Organization
Arctic GM is a family-owned company, and the CEO reports to the founders and the board. Arctic GM employs approx. 30 full-time permanent employees and 120–130 seasonal staff, primarily in Finland with additional teams in Norway and Sweden. The CEO will lead an organization of 5–6 managers and will oversee all locations in Finland, Sweden, Norway, and future markets. As the company grows, the CEO will hire key roles including Sales Director and HR Manager.

Arctic GM’s success is built on high-quality customer service, strong in-house operations (vehicles, guides, equipment, exclusive farms), and exceptional employee experience.

Knowledge, skills and experience

• Proven track record scaling tourism, hospitality, or Arctic travel operations as well as tour experience

• Strong network in Lapland and Northern Norway ecosystem

• Demonstrated success leading organizations through rapid growth and results in regional growth and operational scaling 

• Deep understanding of seasonal logistics, safety, and staff mobilization

• Experienced in P&L ownership with commercial accountability

• Comfortable leading in dynamic, operational environments

• Fluency in English, other Nordic languages are beneficial

Why join Arctic GM Experiences?

• The company is undergoing exceptionally rapid, exponential growth (approx. 700% year over year), offering a great opportunity to lead and shape a business at a transformative scaling stage.

• The CEO role carries significant responsibility and influence, driving growth, strategic expansion, and organizational development across multiple countries.

• Arctic GM Experience is recognized for outstanding quality, customer service, and employee care, including industry accolades such as TripAdvisor’s Best of the Best award.

• The position provides a dynamic, hands-on working environment with a high-performing team, and the opportunity to shape both company structure and long-term direction.

• There is meaningful potential for international expansion (e.g., Iceland), making the role ideal for leaders motivated by cross-border business development.

• As a financially independent, family-owned company with full operational control, the organization offers stability, autonomy, and clarity of vision for its CEO.

• This role suits someone who thrives in a high-intensity, fast-paced industry and wants to make a tangible, lasting impact within a leading Arctic tourism company.

Does this sound like a perfect opportunity for you?
Apply by Sun 28.12.2025 at the latest by sending your CV in English and salary request via the link below. Avila Oy is the recruitment partner and for more information about the position, please contact Avila's Senior Recruitment Consultant Jarna Lehtola, jarna.lehtola@avila.fi.